E-pardesh

I will never forget a reply someone left on my Facebook page when I made a post about some Google algorithm changes.

It went something like this…

I need to diversify my traffic better because relying on Google traffic is like waking up every morning and wondering if I’m going to get fired from my job.

I thought that was a clever way to put it.

And after Facebook’s update last month, you may have a similar feeling as you watch your reach slowly decline.

If you learn nothing else, understand that the online landscape is forever changing. And the best way to deal with the evolution is to work on building your home base, which should be on a foundation that you own.

That doesn’t mean you ignore social media, but you should use it to support your bottom line instead of making it your bottom line.

Social Networks Mean Business

Facebook started making changes to their algorithm a couple of years ago and began limiting what is seen in the news feed. The worse your engagement, the worse your reach. (Reach is the number of people who actually see your post.)

FB initially explained that the update was to make sure you see content that matters to you the most. While that was part of it, the real reason is FB wants to profit from ads.

And in December of last year they tweaked their algorithm again and flat out admitted the decline in reach was purely about boosting their ad revenue.

Facebook Quote

Source: Facebook.com

This caused a huge outcry. People felt cheated and many regretted shoveling advertising dollars into gaining Facebook fans that won’t even see their posts.

Of course, you can make friends with the algorithm by posting at high peak times for your niche, knowing what content your audience values, posting more often, etc., but even pages with super high engagement got hit hard.

Whether or not you’ve been affected by this change, it drives the point home that your first priority should be investing time in developing traffic sources that you own.

Social media can be awesome for your online business, but you don’t own the platforms. So if you use them, make a habit of funneling people back to properties you control like your site and email list.

That may sound like elementary advice to some of you, but you’d be surprised at how many people decided against creating a website and relied on Facebook for their exposure.

Yikes!

Is Leaving Facebook The Answer?

A lot of people are abandoning Facebook and moving to Google Plus.

Can anyone else see people over at the Google HQ’s doing a happy dance with all the Facebook hate going around now?

I mean… is this the scene over in Mountain View, CA?…

people Celebrating

Well I guess that would depend on how much their user base has grown, but I’ve wondered a time or two.

I personally have no plans to leave Facebook because it still drives good traffic here, but it definitely reminds me of the risk involved when you rely too heavily on traffic sources you have no control over.

It’s so easy to get complacent with how things have worked in the past. And it’s frustrating because you may even feel Facebook owes you the exposure since you’ve spent years building up your following only to have your reach continually decline.

It may feel like a slap in the face. I get that. And time will tell if this was a smart move for Facebook or not.

But like it or not, Facebook is going to do what they feel is best for their business in the end.

Does that remind you of another company?

(Hint: The name rhymes with Doogle.)

The Social Media Landscape Continues to Evolve

The only constant is change and we have to live with that. Facebook is not going anywhere for now, but times are a-changin’.

You may have even noticed that your fan base is older than it was years ago.

Younger people are leaving in droves to embrace other platforms like Instagram and SnapChat, so there will always be the next big thing when it comes to social media.

snapchat

SnapChat is hot among teens and twenty somethings now!

Speaking of things evolving…

Everyone’s talking about Facebook’s big moves, but it could be Google Plus in two years.

I’m telling you now…

If Google ever gains the user base they initially hoped for with G+, don’t be surprised if they “pull a Facebook” and do the same with your reach — especially if this works for FB.

I’m just sayin’.

These companies are about making money, ladies and gents. Nothing surprises me anymore.

The Dilemma Over Which Network To Use

Do you ever feel overwhelmed with all the social networking site choices?

Should you open a SnapChat account and start promoting there since it’s appearing to be the the next big thing for teens?

What about Pinterest? Twitter? LinkedIn? Instagram?

Do you suffer from FOMO POP (fear of missing out on being popular everywhere)?

socialIcons

One thing I’ve noticed is that no matter how many social accounts a person has, most people get the majority of their engagement from one or two.

And if you are just starting, figure out where your audience is mostly likely to be and start there.

SuperTekBoy said it best in this discussion on my forum titled “Facebook Dying”…

I guess the real thing here is…. go to whichever Social Network has your audience. For me, my audiences don’t hang out on Facebook, Twitter or Instagram. My most successful Social Network is LinkedIn by far. And the Google Plus Communities have been promising.

Bingo, SuperTekBoy! You know where your audience hangs out so that’s where you focus your time. If there’s no ROI or ROT (return on investment or return on time) then what’s the point?

It’s much better to spend 100% of your time on one network, or even split the time between two networks instead of spreading yourself too thin and trying to be popular on ten sites at once.

Talking about driving yourself batty, geez!

bonkers

Sure, you can create accounts with every social site that exists and then use Hootsuite to automate your posts as you blast content across the Web.

Just remember it’s called “social” media, and relying on automation for all your interaction isn’t exactly being social.

Even then, you’ll probably find yourself engaging the most on a small percentage of those sites you post to.

Whatever networks you decide to use, always make sure you constantly funnel people back to the properties you own instead of getting too comfy and assuming everything is going to stay the same forever.

If I have one regret, it’s not starting an email list on day one! Even though I have a five-digit list now, it would easily be up to six digits had I started collecting emails from the beginning.

Now, you could argue that I don’t control or own AWeber either. But even if they went out of business, as a paying customer, I have faith that I would still be able to export that list and transfer the emails elsewhere.

At the end of the day, we can’t be surprised when these free sites like Facebook decide to monetize their traffic. Relying on any site that you don’t control is super scary — especially in these changing times.

These companies are looking out for themselves and we have to do the same with our sites and businesses!

Making money online from a living home is becoming a new trend these days as everyone wants to work on any online job. Out there, many ways are available to make money online like Freelancing, web design and many more but blogging is becoming one of the best way for making money online. Blogging depends on the expertise you have like if you're an expert cook than you can make "Cooking" based blog in which you can share your secret cooking tips with the world and can also monetize it easily. If you're are thinking to start a blog than this guide is made for you because below we're going to discuss that why blogging is the best method to make money online.

1. Its Easy To Blog!

Some people maybe thinking that blogging is too much difficult but believe me it's damn easy! Do you know how? Let me describe than. Everyone is blessed with any hidden expertise in this world. Blogging lets you make use of that expertise to make money online. Just suppose if you're a great business man and have enough skills about business than you can easily manage a business based blog. Just try to choose such niche in which you must be expert and next things are going to happen easily than. Yeah! About SEO and Blog Design, you can easily read guides about them and do according to those guidelines.

2. Anyone Can Blog! Age Doesn't Require and No Retirement

Have a nice example of me! Look, I'm a 16 years old young boy now and almost being professional blogger now. Whether you're a 8 years old kid or 80 years old man, blogging doesn't look at age. Anyone can blog easily from his home. Yes, in some cases government issued national ID card requires but for less than 18 years old bloggers, they can use B-Form or smart card for children specially or can also use parent's documentation. Another great thing is that there is no retirement like other jobs that are jobbed in any government or private company. Even you can blog on the last day of your life.

3. No Limit For Money To Earn!

Another great quality of blogging is that there is no limit of money that you can earn. Your earnings depends on the traffic you've and traffic depends on how much you work on increasing traffic or doing SEO and also creating content. So, more you work on creating content and doing SEO, your traffic increases and if traffic increases than revenue also increases. Sometimes you'll earn a single penny and sometimes you'll also a billion at single time. So, no limit for money! You can even find out your own methods to generate more bucks.

4. Too Many Ways To Monetize Blog!

Now the best thing comes here is that there are too many ways that you can use make money with your blog. Whether you fed up or don't get good response from any method, you can go for another method for monetizing your blog. You can use up to 5 methods at a single time to monetize your blog. Sometimes people also create such blogs that makes money without even displaying any single kind of ad on their blogs. The most popular and well used methods to monetize blogs are Google AdSense (PPC). BuySellAds (Direct Banner), InfoLinks (InText Links), Affiliate Programs, Paid Posts, Sponsored Giveaways and many more.

5. Almost No Investment!

Mostly people scare of investing their money in any new job or business but in order to start a blog we just need to buy a domain name which is not more than $10 only. Sometimes using coupon codes and sale offer, we can register domain name only in $0.01 a single penny that makes the investment almost nothing. We need to renew domain name yearly in order to make the blog alive always. A person can make $10x10,000 a year in which he'll just need to invest $10 only. If you're having doubt than you can start your blog with free subdomain but having own custom domain gives more profit.

6. Let's You Learn New Things!

Blogging doesn't means serving others only but it also keeps you up to date by learning new things automatically. While blogging, you'll meet with your fellow bloggers who may be working on the same niche as yours. Making communications with them and sharing each others ideas allows you to explore more about your niche and improve your expertise more. It will also let you connect with some popular blogs on the same niche and from where you can even learn advanced things. Other than this, It will force you to learn search engine optimization that is important in order to drive traffic to your blog.

7. It Builds Your Fame!

Who doesn't want to be famous in today's world? Almost everyone will love to be popular around the world in that special expertise that you've. When your blog will be much popular, it will surely have enough readers from the globe. Those readers are your audience. As your blog will be spreading in the whole internet your name will also spread because you're behind that blog and people love to know that who's the owner of such special blog. The more you work hard, the more sweat fruits you'll get like traffic, fame, money, trust and more.

So dearest newbie bloggers, these were the reasons that blogging is best way for making money online. Not just earning money but it is also great idea for serving the world easily. Another thing that you should remember that just don't blog about money, try to serve the world and the world will let you make money for you by visiting your blog again and again.